AI Insights · Timothy · January 2021
Top 5 iOS Tax Prep Apps in the US Show Varied Q4 2020 Performance
An analysis of Q4 2020 data reveals performance trends for the leading tax preparation and planning apps on the iOS platform in the United States. Insights from Sensor Tower provide a closer look at downloads, revenue, and user engagement.
As the year 2020 drew to a close, the tax preparation and planning category saw varied performances among its top iOS applications in the United States. Sensor Tower's data provides an overview of how these apps fared in the fourth quarter.
Intuit Inc.'s TurboTax: File Your Tax Return witnessed a steady increase in weekly active users, climbing from 375K in late September to over 535K by the end of December. Downloads spiked significantly in the last week of December, reaching over 108K, while revenue trends peaked at 207K USD in the week of November 16th before stabilizing around 142K USD towards the end of December.
The Internal Revenue Service's IRS2Go app, despite having no revenue, showed impressive engagement with active users peaking at nearly 1.5M in the final week of December. The app's downloads also surged in the same period, hitting a high of approximately 169K.
HRB Tax Group, Inc.'s MyBlock maintained a consistent user base with weekly active users hovering around 25K to 45K. Downloads saw a notable increase in the last week of December, reaching over 22K.
Keeper Tax Inc.'s Keeper - taxes made magical showed a gradual upward trend in both revenue and weekly active users, ending the quarter with 17K USD in revenue and over 11K active users. The app's downloads peaked in mid-December with over 6K downloads.
Lastly, another Intuit Inc. offering, TaxCaster: Tax Calculator, had no reported revenue but experienced a steady climb in downloads, culminating in over 7K downloads in the final week of December. The app's active users also saw a rise, ending the quarter with over 8.5K weekly active users.
For more detailed insights and data on app performances, Sensor Tower's platform remains an invaluable resource for understanding market trends and user engagement across categories and platforms.
